Why "good enough” isn’t good enough anymore

When it comes to crop protection, precision is everything. And for Peter Millenaar, CEO of BBLeap, the current state of spray technology in agriculture is simply not good enough. In a candid conversation, Millenaar shares why BBLeap’s technology is redefining the standards—and why farmers shouldn’t settle for less.

“Don’t settle for good enough. This is your livelihood we’re talking about.” – Peter Millenaar

A Leap ahead in spray technology

“What sets BBLeap apart? Simple: precision, speed, and reliability,” says Millenaar. “Our system is the only Pulse Width Modulation (PWM) technology that can truly spray at plant level.”

While many players in the market claim to do the same, Millenaar is quick to clarify the difference. “Upload a taskmap with them on plant level precision and it can’t even handle a one hectare at high resolution. That’s not just a shortcoming—it’s a dealbreaker.”

According to Millenaar, most conventional and so-called PWM systems are still years behind BBLeap when it comes to spray quality and real-time adaptability. “This isn’t marketing fluff; it’s a hard fact.”

Setting the record straight

Millenaar doesn’t hide his frustration with the status quo. “What irritates me most is the false promises from other players in the market. Farmers are being misled. These systems can’t deliver the performance they claim, and that’s unfair.”

He points out a key weakness in competing technologies: the inability to adjust spray output in real-time based on driving speed. Farmers rely on this equipment to protect their crops and livelihoods.  “If your system can’t adapt instantly to speed changes, it’s simply not good enough. BBLeap does—within the blink of an eye.”

“There’s a misconception that all PWM systems are the same. Let me be clear: they’re not.” – Peter Millenaar

“If your system can’t adapt instantly to speed changes, it’s simply not good enough. BBLeap does—within the blink of an eye.” – Peter Millenaar

How it works

The BBLeap system continuously adjusts to the driving speed of the sprayer, ensuring the right dosage is applied at the correct droplet size—“It’s not pressure-dependent like conventional systems, nor does it operate at a fixed frequency like other electronic valve-controlled systems.”

“Fixed frequencies destroy spray quality and limits flexibility,” explains Millenaar. “That results in poor coverage, wasted product, and lower yields. With BBLeap, you get consistent spray quality, better coverage, reduced risks, and ultimately, higher yields at lower costs. It’s more effective and stress-free.

Now is the moment to switch

So why aren’t all farmers making the switch?

“Honestly, I think many don’t realize just how big a difference it makes,” says Millenaar. “There’s a misconception that all PWM systems are the same—because that’s what others want them to believe. But let me be clear: there’s no comparison. We’re offering something that actually works. And it’s available now. It can be installed on any sprayer, any brand, just in time to make an impact this season.” So, what’s stopping them?

“It’s a no-brainer. Don’t wait—make the switch.” – Peter Millenaar

A clear message to farmers

Millenaar’s message is direct: “Don’t settle for ‘good enough.’ This is your livelihood we’re talking about. If you want better results, fewer headaches, and higher yields, BBLeap is the obvious choice. It’s a no-brainer. Don’t wait—make the switch.”

Let’s give farmers the tools they deserve.

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