by Julia Brok | Sep 23, 2026
"Every plant gets exactly what it needs — I don't ever want to go back" Experience of van Leeuwen Boomkamp 3 Sustainable agriculture and caring for the environment start with healthy crops and clean soil. Pieter van Leeuwen-Boomkamp runs a versatile 140-hectare...
by Julia Brok | May 14, 2026
From "A Thousand Clicks" to Digital Simplicity: Henk de Jongh’s Precision Leap 3 In a world of iPhones and AI, it seems almost surreal that until recently, a fruit grower still had to operate every nozzle manually. Yet, this was the reality for Henk de Jongh at...
by Julia Brok | May 14, 2026
From ‘Juggling’ Settings to Automatic Precision: The new generation of fruit growers: done with the limitations of the past. 3 At Van Haarlem in Buurmalsen, tradition and the technology of tomorrow go hand in hand. At this family business, where everything...
by Julia Brok | May 4, 2026
“No longer between 80 and 120 percent, but exactly that 100 percent everywhere” Experience of Van Maaren Fruit 3 For Richard, Arjan and Henri van Maaren, fruit growing is a craft of detail and continuous optimisation. In their orchard in Herwijnen, everything...
by Julia Brok | Feb 23, 2026
With BBLeap, I am the director of my own cultivation How Mark Verstegen has 100% control 3 With BBLeap, I am the director of my own cultivation. Mark Verstegen runs a 45-hectare fruit farm in Opijnen, Netherlands, together with his family. For Mark, innovation...
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