VOF Verstegen TEST CASE | Mark Verstegen

by Julia Brok | Oct 2, 2026

Innovating Together in the Orchard From Idea to Practice: How Mark Verstegen and BBLeap Push the Boundaries of Precision Growing 3 Mark Verstegen (VOF Verstegen, Opijnen) is known for leading the way rather than waiting around. On his 45-hectare fruit farm, he...

Maatschap van Leeuwen Boomkamp | Pieter van Leeuwen Boomkamp

by Julia Brok | Sep 23, 2026

"Every plant gets exactly what it needs — I don't ever want to go back" Experience of van Leeuwen Boomkamp 3 Sustainable agriculture and caring for the environment start with healthy crops and clean soil. Pieter van Leeuwen Boomkamp runs a versatile 140-hectare...

Van Kessel Fruit | Henk de Jongh

by Julia Brok | May 14, 2026

From "A Thousand Clicks" to Digital Simplicity: Henk de Jongh’s Precision Leap 3 In a world of iPhones and AI, it seems almost surreal that until recently, a fruit grower still had to operate every nozzle manually. Yet, this was the reality for Henk de Jongh at...

Van Haarlem Fruit | Family van Haarlem

by Julia Brok | May 14, 2026

From ‘Juggling’ Settings to Automatic Precision: The new generation of fruit growers: done with the limitations of the past. 3 At Van Haarlem in Buurmalsen, tradition and the technology of tomorrow go hand in hand. At this family business, where everything...

Van Maaren Fruit | Family van Maaren

by Julia Brok | May 4, 2026

“No longer between 80 and 120 percent, but exactly that 100 percent everywhere” Experience of Van Maaren Fruit 3 For Richard, Arjan and Henri van Maaren, fruit growing is a craft of detail and continuous optimisation. In their orchard in Herwijnen, everything...