by Julia Brok | Oct 2, 2026
Innovating Together in the Orchard From Idea to Practice: How Mark Verstegen and BBLeap Push the Boundaries of Precision Growing 3 Mark Verstegen (VOF Verstegen, Opijnen) is known for leading the way rather than waiting around. On his 45-hectare fruit farm, he...
by Julia Brok | Sep 23, 2026
Case study: Reducing 60% agent by precision blossom thinning Van Haarlem 3 Gebroeders van Haarlem faced the challenge of conventional blossom thinning in their Elstar orchards, where flat-rate spraying or costly manual labor (80–200 hours/ha) caused over-thinning...
by Julia Brok | May 14, 2026
From "A Thousand Clicks" to Digital Simplicity: Henk de Jongh’s Precision Leap 3 In a world of iPhones and AI, it seems almost surreal that until recently, a fruit grower still had to operate every nozzle manually. Yet, this was the reality for Henk de Jongh at...
by Julia Brok | May 14, 2026
From ‘Juggling’ Settings to Automatic Precision: The new generation of fruit growers: done with the limitations of the past. 3 At Van Haarlem in Buurmalsen, tradition and the technology of tomorrow go hand in hand. At this family business, where everything...
by Julia Brok | May 4, 2026
“No longer between 80 and 120 percent, but exactly that 100 percent everywhere” Experience of Van Maaren Fruit 3 For Richard, Arjan and Henri van Maaren, fruit growing is a craft of detail and continuous optimisation. In their orchard in Herwijnen, everything...
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